Mighty Bird
The Challenge: In a saturated market of quick-service chicken concepts, Mighty Bird needed more than just a logo—it needed a destination. The goal was to create a high-impact, scalable spatial identity that ensures franchisee longevity while standing out in a crowded competitive field.

The Strategy: We developed a flexible design framework that adapts to diverse footprints—from urban streetfronts to mall food courts—without losing its premium, "Elevated Fast-Casual" soul.

Tilda Publishing

elevated

fast

casual

In Collaboration with Rodmell & Company Inc.





playful

confident

respectful

National japanese

teppan fast-food chain

In Collaboration with Rodmell & Company Inc.


The challenge

Develop a new CX-driven Edo Japan restaurant retail concept founded on the strategic brand vision roadmap, including environmental design and macro in-store permanent communications, expressed through 3D renderings. Provide comprehensive design applications and intents for the ideal model launch store, as well as refinements for expanding the store to multiple configurations, including: Side Grill Configuration, Front Facing Grill Configuration, No Grill Configuration, and Malls/Foodcourts.

4K Timelapse Video




real

Open minded

friendly

Stackt Market

Pop-Up Shop

In Collaboration with Rodmell & Company Inc.


The challenge

Support Purolator in peak season pick-ups and drop-offs with ease and convenience, while cultivating on-brand, interactive experiences that resonate with customers and generate media buzz.





real

Open minded

friendly

E-Fleet Bikes

Pop-Up Shop

In Collaboration with Rodmell & Company Inc.


The challenge

Design an engaging wrap for the exterior of a Purolator pop-up shop, serving the launch of the Urban Quick Stop pilot program, designed as a mini-hub for e-cargo bikes.

picture by Brian Burchell/Gleaner news.




real

Open minded

friendly

Seasonal Branded Train Wrap

In Collaboration with Rodmell & Company Inc.


The challenge

Purolator sought a festive holiday train wrap for their collaboration with GO Transit to enhance brand engagement and spread seasonal cheer throughout Ontario, during the holiday season.




honest

quality

responsible

Canada's Leading Furniture

& Home Appliance Retailer

In Collaboration with Rodmell & Company Inc.


The challenge

Appeal to a new customer base while continuing to strengthen loyalty among existing shoppers, by refining the brand experience to feel more inviting, relevant, and engaging. By creating a more compelling and seamless journey across all customer touchpoints, Leon’s has the opportunity to not only grow its market share but also build deeper, more lasting relationships with today’s evolving consumers




passionate

authentice

contemporary

Family-Owned Grocery Chain

In Collaboration with Rodmell & Company Inc.


The challenge

Transform Coppa’s retail experience by creating department-specific design concepts that elevate how visitors engage with the space — inspiring exploration, encouraging meaningful interaction, and delivering a cohesive, intuitive, and memorable journey. Each area required its own thoughtful approach to reflect its unique offerings while maintaining a seamless overall experience for the customer.