Spaces that
translate brand
into matter.
A manifesto · est 2011 . Toronto
The seam between Architecture and Graphic design— where a brand stops being a logo and becomes a space.
Package Design

Retail & Experiential Graphic Design — Selected Work

01
Mighty Bird
Quick-Service Restaurant
Nationwide, Canada
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02
Edo Japan
Quick-Service Restaurant
Multi-site, North America
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03
Purolator E-Fleet
Urban Quick-Stop Pilot
Toronto
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04
Leon's
Big-Box Retail
Nationwide, Canada
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05
Purolator Quick Stop
Experiential Pop-up
Toronto
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06
Coppa's
Independent Grocery
Ontario
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A flexible spatial framework for a saturated QSR market — built to adapt from urban streetfronts to mall food courts without losing its premium, fast-casual soul.
Location
Multi-site, Canada
Rodmell & Company Inc.
ColLab.
Quick-Service Restaurant
● 01

Mighty Bird

Elevated . Fast . Casual

Mighty Bird QSR retail interior mural — branded spatial design by Sanaz Vazirian, Toronto
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Moved the grill to the front of house so customers watch their food being prepared — turning prep into a destination for a younger, social-savvy generation.
Location
Multi-site, North America
Rodmell & Company Inc.
ColLab.
Quick-Service Restaurant
● 02

Edo Japan

Playful . Confident . Respectful

Edo Japan restaurant interior redesign — teppan-style grill as front-of-house focal point
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An engaging wrap for the exterior of the Urban Quick Stop pop-up — a mini-hub built for e-cargo bike fulfillment in the city core.

Location
Toronto
Rodmell & Company Inc.
Collab.
Pop-Up Wrap
● 03

Purolator E-Fleet

Community · Accessible · Forward
Purolator E-Fleet — branded shipping-container wrap, Toronto
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Refining Leon's in-store experience to feel inviting and relevant — strengthening loyalty while opening the door to a new generation of shoppers.
Location
Multi-site, Canada
Rodmell & Company Inc.
Collab.
Big-Box Retail
● 04

Leon's

honest . quality . responsible
Leon's big-box retail environment redesign — branded spatial experience, nationwide Canada
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Two shipping containers joined and opened up into a frictionless, Instagrammable holiday "quick stop" — front-of-house for social, back-of-house for ops.
Location
Toronto
Rodmell & Company Inc.
Collab.
Experiential Pop-up

● 05

Purolator Quick Stop

Reliable · Community · Innovative
purolator-efleet-urban-quickstop-exterior-wrap-toronto
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A branded grocery environment where each department gets its own spatial personality, but the whole store still reads as one place. Warm materials, clear sightlines, and a confident visual language turn a weekly errand into something closer to an experience.
Location
Ontario
Rodmell & Company Inc.
Collab.
Independent Grocery
● 06

Coppa's

Passionate . Authentic . Contemporary

Coppa's independent grocery interior — branded retail environment, Ontario.
package Design
These environments started as SketchUp models.
I teach graphic designers the spatial thinking behind work like this.
[ SketchUp for graphic designers → ]
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