spatial experiences through graphics, structure, and systems.

I design branded environments.

A manifesto · est 2014 . Toronto

people . place . experience .

Sanaz Vazirian — Branded Environments, Retail Design & Education, Toronto

I trained as both an architect and a graphic designer — and that combination shapes everything I do. Most designers work on the surface of a space. I design the space itself: the flow, the structure, the brand language, and the details that make a retail environment work at every scale. Fifteen years of projects for clients like Cadillac Fairview, Purolator, Second Cup, and Mark's taught me what it takes to move from design intent to built reality.

Now, I’m translating that expertise for the creative community. I teach graphic designers to think spatially in SketchUp through an "Adobe Lens," while exploring how AI can act as a strategic partner in the spatial workflow.

About Me

Hi, I’m Sanaz.
I design graphics and environments that connect people to spaces, helping them move, experience, and remember. I teach Graphic Designers to bring the same clarity and purpose to their own work.

15+ years designing for clients like Cadillac Fairview, Purolator, Second Cup, Mark's, and more.

Sanaz Vazirian — Branded Environments, Retail Design & Education, Toronto

Get in touch

Design Work

Not all projects are presented here, most of them, alas, are under NDA. Too bad, but that's part of the job.

Work

Retail Design

Packaging

Thank

you

Reviews

Marcus Nilson

Sanaz has a unique talent of being able to architecturally and graphically solve creative challenges. She is dedicated and passionate about her work, often over-delivering and exceeding expectations. Her hunger for knowledge leads to uncovering solutions that are unexpected. She is a trusted and go-to designer for our team.

Partner, Executive Creative Director Rodmell & Company Inc.

Creative Director,
Rodmell & Company Inc.

Mike Woodgate

Sanaz is somebody who consistently delivers impactful and thoughtful work. Her skills as both a graphic designer and retail designer allow her to create designs and spaces that truly reflect the brand's character at all touch points. She thrives on collaboration and has been an important part of our team for many years. She's a pleasure to work with, always creative, and we know her work will always be on point!

Creative Director,
ACD | Graphics & Digital.

Matt DeAbreu

Working with Sanaz is awesome!! You have a creative partner who feels like they have been part of the project from day 1! Honestly, if you’re choosing to work with anyone else then you must not really care about your project.

Where I'm Spending My Time

DESIGN EXPERIMENTS | Test & Learn

A raw look at tools, experiments, and digital artifacts — the messy middle of the creative process.

Peek Inside

TEACH | Learn SketchUp

Moving from Adobe into SketchUp shouldn't feel like starting over. Tutorials built for the way graphic designers already think

See Tutorials