I try things so you don't have to.

I'm a multidisciplinary designer with 15+ years of experience in wayfinding and retail design. While I teach SketchUp to graphic designers, this space is where I push the boundaries of the tools I use every day. I've spent over a decade figuring out how spaces, tools, and ideas actually work in practice—and I'm still curious about what's next.

This is where I document that process honestly. I am learning in public—testing AI tools, pushing 3D workflows, and exploring ideas at the edge of design and technology. I do the Design Experiments here so I can bring the most effective, battle-tested workflows back to my students.

Some experiments succeed. Some don't. All of them are real.

Design Experiments — AI & SketchUp Workflows

Design Experiments

AI Tips & Lessons

The lessons I learned the hard way, so you can skip the getting-burned part.

AI & SketchUp Experiments

I put the tools head-to-head so you don't have to — the tests, the results, the honest verdict.

GET THE Design Experiments!

I’m documenting the messy middle of 3D & AI, so you don’t have to.
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