The Challange
Toronto's dense urban core creates a real problem for last-mile delivery. Traditional courier trucks circle neighbourhoods looking for parking, sit idling in traffic, and contribute to the congestion and emissions that cities are actively trying to reduce. Purolator needed a fundamentally different model — one that could put a mini distribution hub right in the heart of a neighbourhood, replace trucks with electric cargo bikes, and still function as a proper retail drop-off and pick-up point for customers.

The design brief was equally specific: a 40-foot shipping container had to become a branded, welcoming space — in a Green P parking lot on Spadina Road. It needed to feel intentional and inviting, not like a logistics box dropped on a sidewalk.

The Solution
The exterior wrap was the entire brand story. With no permanent façade, no signage structure, and no architectural shell to work with, the graphics had to do everything — communicate Purolator's identity, signal that this was a place worth stopping at, and give the container a presence that belonged in the neighbourhood.
The design used bold brand colour, clear messaging hierarchy, and a visual energy that read as confident and approachable — not industrial. The goal was a structure people would notice, photograph, and remember — proof that a well-designed wrap can make a logistics pilot feel like a destination.

Location

Toronto

Rodmell & Company Inc.

Colaab.

Pop-Up Wrap

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