The Challange
Leon's is a big-box retailer with a loyal customer base and decades of brand equity — but a large retail floor full of furniture carries a real risk: without clear spatial logic, everything starts to blur together. Customers lose their bearings, style preferences get muddled, and the shopping experience feels overwhelming rather than inspiring. The brief was to redesign the in-store environment in a way that felt relevant to a new generation of shoppers without alienating the existing ones — and to do it across multiple store locations with a system that could actually be executed consistently.
Leon's is a big-box retailer with a loyal customer base and decades of brand equity — but a large retail floor full of furniture carries a real risk: without clear spatial logic, everything starts to blur together. Customers lose their bearings, style preferences get muddled, and the shopping experience feels overwhelming rather than inspiring. The brief was to redesign the in-store environment in a way that felt relevant to a new generation of shoppers without alienating the existing ones — and to do it across multiple store locations with a system that could actually be executed consistently.
The Solution
The design introduced three distinct style zones — Modern, Rustic, and Classic — each with its own visual language, atmosphere, and branded identity. To anchor each zone and make it legible from across the floor, a modular display unit was developed that could be positioned anywhere in the store to create an instant focal point. Each unit carries educational content — style cues, product context, and navigational signage — so customers don't just find what they're looking for, they understand why it belongs together. Simple enough to deploy across multiple locations, specific enough to actually change how people shop.
The design introduced three distinct style zones — Modern, Rustic, and Classic — each with its own visual language, atmosphere, and branded identity. To anchor each zone and make it legible from across the floor, a modular display unit was developed that could be positioned anywhere in the store to create an instant focal point. Each unit carries educational content — style cues, product context, and navigational signage — so customers don't just find what they're looking for, they understand why it belongs together. Simple enough to deploy across multiple locations, specific enough to actually change how people shop.
Location
Toronto
Rodmell & Company Inc.
Colaab.
Big-Box Retail
● 04
Leon's
honest . quality . responsible
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