Retail Design
My retail design work blends storytelling, spatial flow, and material clarity to shape how people move, feel, and experience a brand in three dimensions.
playful
confident
respectful
playful
confident
respectful
National japanese
teppan fast-food chain
In Collaboration with Rodmell & Company Inc.
The challenge
Develop a new CX-driven Edo Japan restaurant retail concept founded on the strategic brand vision roadmap, including environmental design and macro in-store permanent communications, expressed through 3D renderings. Provide comprehensive design applications and intents for the ideal model launch store, as well as refinements for expanding the store to multiple configurations, including: Side Grill Configuration, Front Facing Grill Configuration, No Grill Configuration, and Malls/Foodcourts.
elevated
fast
casual
elevated
fast
casual
Fast-Casual Canadian
Crispy Chicken Concept
In Collaboration with Rodmell & Company Inc.
The challenge
Create strong differentiation in a highly competitive field of quick-service chicken restaurants to ensure franchisee success and longevity. A flexible and scalable design for various location opportunities.
real
Open minded
friendly
real
Open minded
friendly
Stackt Market
Pop-Up Shop
In Collaboration with Rodmell & Company Inc.
The challenge
Support Purolator in peak season pick-ups and drop-offs with ease and convenience, while cultivating on-brand, interactive experiences that resonate with customers and generate media buzz.
real
Open minded
friendly
real
Open minded
friendly
E-Fleet Bikes
Pop-Up Shop
In Collaboration with Rodmell & Company Inc.
The challenge
Design an engaging wrap for the exterior of a Purolator pop-up shop, serving the launch of the Urban Quick Stop pilot program, designed as a mini-hub for e-cargo bikes.
picture by Brian Burchell/Gleaner news.
real
Open minded
friendly
real
Open minded
friendly
Masking The Mundane
In Collaboration with Rodmell & Company Inc.
The challenge
Develop a captivating illustration that encapsulates Purolator's brand essence and globally expansive services to cover the exterior facade of a major courier service provider HUB generators.
real
Open minded
friendly
real
Open minded
friendly
Seasonal Branded Train Wrap
In Collaboration with Rodmell & Company Inc.
The challenge
Purolator sought a festive holiday train wrap for their collaboration with GO Transit to enhance brand engagement and spread seasonal cheer throughout Ontario, during the holiday season.
expert
authentic
geniune
expert
authentic
geniune
Specialty Cheese
& Italian Grocer
In Collaboration with Rodmell & Company Inc.
The challenge
Elevate the overall look and feel of Grande Cheese by creating a cohesive design language that flows through every customer touchpoint. Rooted in Grande Cheese’s reputation as an expert in its craft, the brand experience should feel authentic and genuine at every interaction, ensuring every moment with Grande Cheese is consistent, memorable, and deeply trusted.
personal
expert
friendly
personal
expert
friendly
Canadian Safety
Footwear Specialist
In Collaboration with Rodmell & Company Inc.
The challenge
Develop the retail design and core in-store communications program for Miserer Safety Shoes. The challenge came with a minimal budget, turning the project into an exercise in creativity: finding innovative ways to use only paint, graphics, and texture to transform the space and elevate the brand. By reimagining within tight constraints, the design achieved maximum impact while building on the foundation of the existing store concept.
community innovative
approchable
community innovative
approchable
Manitoba Telecom Services
In Collaboration with Figure3
The challenge
Develop a captivating illustration that encapsulates Purolator's brand essence and globally expansive services to cover the exterior facade of a major courier service provider HUB generators.
honest
quality
responsible
honest
quality
responsible
Canada's Leading Furniture
& Home Appliance Retailer
In Collaboration with Rodmell & Company Inc.
The challenge
Appeal to a new customer base while continuing to strengthen loyalty among existing shoppers, by refining the brand experience to feel more inviting, relevant, and engaging. By creating a more compelling and seamless journey across all customer touchpoints, Leon’s has the opportunity to not only grow its market share but also build deeper, more lasting relationships with today’s evolving consumers
passionate
authentice
contemporary
passionate
authentice
contemporary
Family-Owned Grocery Chain
In Collaboration with Rodmell & Company Inc.
The challenge
Transform Coppa’s retail experience by creating department-specific design concepts that elevate how visitors engage with the space — inspiring exploration, encouraging meaningful interaction, and delivering a cohesive, intuitive, and memorable journey. Each area required its own thoughtful approach to reflect its unique offerings while maintaining a seamless overall experience for the customer.
community
craftsmanship
approachable
community
craftsmanship
approachable
Canada's Iconic
Specialty Coffee Brand
In Collaboration with Rodmell & Company Inc.
The challenge
Transform the brand experience by delivering a seamless and consistent message that naturally drives higher average cheque values. Implement a Kit-of-Parts strategy tailored to diverse café formats and customer generations, ensuring every location communicates a cohesive, memorable, and impactful brand presence.
