A summary of my professional journey — design experience, teaching, and creative practice.
For inquiries or collaborations, please reach out directly through the contact form.

Resume

Professional Experience

Strategy.

Space.

Brand.

03 —
Envision Sales Inc.

May 2010—October 2010

Wayfinding System Design Lead
& Graphic Designer

Designed Signage Manual & Implementation Standards for
GO Transit’s multi-level parking structures.

Planned and implemented comprehensive wayfinding strategies across major projects including Cadillac Fairview (Toronto-Dominion Centre), OMCI/AA Ottawa Airport, and GO Transit facilities.

Developed environmental graphics and branded signage programs integrating functional clarity with aesthetic appeal.

01 —
Atelier Sava

July 2013—Present

Graphic Design, Retail Design
& Wayfinding Systems

Subcontracted design work for leading clients including Cadillac Fairview, Purolator, Mark’s, Canadian Tire, Shopper Drug Mart, and Coppa’s Fresh Market.

Developed retail design concepts, wayfinding systems, and visual communication strategies tailored to large-scale retail and commercial environments.

02 —
Perennial Inc.

Jan 2010—July 2013

Senior Retail & Graphic Designer

Led the flagship “Second Cup” café design program: exterior façade, interior planning, fixture & furniture selection, materials & finishes, and final presentation.

Created package design and illustration for limited-edition Coca-Cola bottle wraps and cans.

Produced detailed architectural drawings, ensuring code compliance and execution accuracy.

2003—2017

Education

01 —

Strategic Foresight

& innovations

Apr 2017

Master of Design

OCAD University, Toronto, Canada

02 —

Graphic Design

Apr Apr 2008

Advanced Diploma, Graduated with honors

School of Design, George Brown College

Toronto, Canada

03 —

Architecture

Apr 2003

Master of Arts Graduated with honors
Azad University of Shiraz

Shiraz, Iran

Professional
Skills

PSD.

SKP.

AI.

03 —

Operating Systems

Competent in both PC and Mac operating systems, ensuring versatile platform adaptability.

04 —
Teaching & Academic Skills

Exceptional free-hand drawing, rendering, and sketching capabilities, adding a unique artistic dimension to the design process.

02 —
Artistic Abilities

Curriculum Development
Lesson Planning
Educational Technology Integration
Assessment and Evaluation
Classroom Management

01 —
Design Software

Proficient in Adobe Creative Cloud applications: Photoshop, Illustrator, and InDesign.
Fluent in 3D modeling and design with SketchUp.
Skilled in Enscape for rendering realistic visualizations
Fluent in Microsoft Office Suite

Teaching Experience

Train.

Teach.

Lead.

01 —
Faculty

2020 - Present

SCHOOL OF DESIGN
GEORGE BROWN COLLEGE
Graphic Design Program

Courses:

Exhibit Design, Design II, Information Design I, Information Design II

02 —
Faculty

2020 - Present

SCHOOL OF DESIGN
GEORGE BROWN COLLEGE
Honours Bachelor of
Digital Experience Design Program

Courses:
Drawing Techniques in Digital Environments,
Digital Visualization in 2D Environments,
Digital Visualization in 3D Environments

03 —
Faculty

2022 - Present

SCHOOL OF DESIGN
GEORGE BROWN COLLEGE
Honours Bachelor of Brand Design Program

Course:
3D Branded Environments

Curriculum Development