Package Design

Every package has a quiet story.
I design packaging that’s simple, clear, and functional — focusing on the essentials to reflect the product and brand without unnecessary decoration. From spray paints to tools, each design is about clarity, usability, and identity in its most honest form.





tough

dependable

confident

national Canadian

workwear retailer

In Collaboration with Rodmell & Company Inc.


The challenge

Create robust and eye-catching packaging designs for high-performance work gloves, work pants, rugged work boots, and resilient work t-shirts to reflect and reinforce the brand’s personality. A design that emphasizes the durability and reliability of the products, ensuring they stand out in a competitive market and resonate with hardworking professionals.





reliable

practical

friendly

National Supplier of Tools,

Home, and Garden Essentials

In Collaboration with Rodmell & Company Inc.


The challenge

Three distinct in-house brands — BeautiTone, Home Essentials, and InStyle — each with its own category, audience, and personality. BeautiTone was elevated with bold, approachable packaging that highlights performance. Home Essentials requires a flexible, consistent design across everyday products. InStyle focused on modern, expressive packaging for lifestyle and seasonal items. Each system was developed as a cohesive framework, ensuring shelf impact, readability, and adaptability across formats..

Comprehensive Packaging Design & Dieline Engineering
In addition to the full packaging system, precise dielines and adaptable layouts were developed across multiple SKUs to ensure consistency and accuracy in production.




energetic

youthful

adventurous

Coke Zero Collectables

In Collaboration with Perennial Inc.


The challenge

Develop distinctive and collectible Coke Zero cans incorporating both outdoor adventure and Movember themes. Blend the dynamic spirit of outdoors culture with the Movember initiative, infusing a modern aesthetic to engage consumers, evoke excitement, and encourage collectability.




joyful

inclusive

optimistic

Coca Cola Collectables

In Collaboration with Rodmell & Company Inc.


The challenge

Craft unique and collectible Coke cans with an "Open Happiness" theme, infusing the joyful essence of the brand with creative designs. Aim to engage consumers, evoke positive emotions, and encourage collectability through visually appealing and distinctive can designs.

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